Healthcare Technology Partner
Our Sector
The healthcare space is more specialised and more complicated than ever before.
Medical knowledge is accelerating at an unprecedented rate:
60
Days
In 2024, medical knowledge doubles every 60 days.
1
1960
Medical knowledge doubled every 50 years
2
1980
Medical knowledge doubled every 7 years
3
2010
Medical knowledge doubled every 3.5 years
And We Now Have a Shorter Attention Span Than a Goldfish
A Microsoft study revealed that humans now have shorter attention spans than goldfish. Medical content must adapt to this reality.
Traditional methods are no longer effective.
1
2
3
1
Low Engagement
On the platform Veeva, less than 30% of available content is accessed.
2
Content Overload
Professionals are overwhelmed by traditional content delivery methods.
3
Unused Resources
The majority of healthcare materials go unused despite significant investment.
How you communicate healthcare content needs to change.
—
Ineffective Content
Wasting budget on content that doesn't engage
—
Traditional Methods Failing
No longer enough in today's environment
—
Time for Change
It's time to do things differently
Cassette is a healthcare focussed technology partner.
We are a nimble, engaging consultancy known for implementing digital solutions to improve communication channels and new ways of working. We..
Identify
Solutions measured through bespoke ROI models
Create
Digestible content guided by engagement principles
Solve
Deployment and technical barriers through collaboration
Our Expertise
With decades of specialized healthcare technology experience, our team brings together diverse skillsets from business analysis to creative design, development, and project management. We partner with clients throughout the entire journey—from identifying business challenges to conceptualizing solutions, implementing strategies, deploying technologies, and driving successful adoption programs.
Identify
- Strategic business analysis
- Content evaluation
- Engagement opportunities
- Custom ROI modelling
Create
- Expert medical content
- Interactive instructional design
- Innovative creative design
- Specialized 2D/3D visualization
Solve
- Tailored solution architecture
- Seamless development
- Accessibility
- Agile project management
- Efficient deployment expertise
Our Process
We follow a structured methodology to ensure maximum engagement and return on investment.
ROI Analysis
We develop bespoke ROI models for assessing investment vs return.
Engagement Assessment
Existing content is assessed using our industry leading engagement score calculator.
Content Design
These principles guide all content design to ensure maximum engagement.
Our Clients
Case Studies
Pfizer: Intranasal Resource
Pfizer: Intranasal Resource
Elevating pharmaceutical sales through digital innovation
The Challenge
Pfizer's sales professionals faced significant obstacles when communicating the complex benefits of Zavegepant, an innovative intranasal migraine treatment, to time-constrained clinicians. The team needed to differentiate their product from competitors quickly and effectively while ensuring scientific accuracy in their presentations.
Strategic Approach
We recommended developing a tablet-optimized sales enablement tool that would streamline the communication process and enhance engagement with healthcare professionals.
Our Solution
We engineered a cross-platform solution using the Angular framework, ensuring seamless performance across web and mobile environments. The application featured:
- High-fidelity scientific visualizations explaining the drug's mechanism of action
- Interactive 3D models of the nasal spray applicator
- 360° video demonstrations of proper administration techniques
- Instant access to prescribing information and clinical data
Business Outcomes
The solution transformed how Pfizer's sales team engaged with clinicians, enabling more productive conversations in limited timeframes. The tool is currently in use significantly enhancing product communication effectiveness.
01:25
Vimeo
Pfizer Zavegepant App
Baxter PrisMax2: Dialysis Machine Training
Baxter PrisMax2: Dialysis Machine Training
"The hospital says that the VR training has saved it time and money because nurses can learn more flexibly, in shorter periods of time, without having to take days off work for training." — Financial Times, June 2024
The Challenge
Baxter offered complimentary on-site training for their PRISMAX2 dialysis devices, but healthcare professionals were frequently called away for emergencies. This traditional training approach wasted time and resources, while failing to provide education at times and locations convenient for busy medical staff.
Our Solution
We developed a comprehensive training suite available through both VR headsets and web applications, featuring:
- Complete replication of the machine's user interface, physical features, and functionality
- 24/7 accessibility for hospital staff to train at their convenience
- Seamless integration with Allego Learning Management System and Microsoft 365 Single Sign-On
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Takeda: AI Training
Takeda: AI Training
Strategic Implementation of Immersive Learning to Drive AI Adoption
The Challenge
In today's rapidly evolving technological landscape, AI development is advancing at an unprecedented pace. Takeda, like many forward-thinking organizations, had made significant investments in AI capabilities. However, the company faced a critical adoption gap: despite substantial technology investments, employee utilization of these powerful tools remained suboptimal.
This adoption challenge represented a material risk to Takeda's digital transformation strategy, potentially compromising the anticipated productivity gains and return on their AI infrastructure investment.
Our Solution
Our engagement began with the development of a proprietary ROI model that quantified the financial impact of enhanced AI adoption across the enterprise.
Based on these insights, we designed and implemented a transformative learning architecture that fundamentally reimagined how AI training is delivered within the organization. Our approach leveraged narrative-driven, interactive content built around visual learning principles optimized for complex technological concepts.
Working in close partnership with key stakeholders, we developed an innovative "escape room" learning experience that systematically built user proficiency with Takeda's internal AI platforms. This solution integrated strategic gamification elements with practical skill-building scenarios, creating compelling pathways for employees to apply Generative AI capabilities to their daily workflows.
The Results
More than 3,000 training sessions within first 3 months
ROI Yr 1- 750%
ROI Subsequent Yrs – 3,750%
ROI Subsequent Yrs – 3,750%
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